At Crazy Richard’s, we’ve long been known for products with impressively short ingredients lists. Like: “Peanuts.” Or “Almonds.” So if you’ve been part of the Crazy Richard’s family for a while, you might feel a bit surprised to see us come out with nut butters that contain (gasp!) something other than just nuts. Are we compromising our values? Not at all! “Seek a better way” is one of our guiding principles, and these new products are one way we’re adding some chairs to our table to make room for more folks to “choose better” and join our Crazy Richards family.
For a long time, we’ve recognized that not everyone who wants to make better food choices for themselves and their families are interested in making the jump to single-ingredient natural nut butters—they can be quite different than what they’re used to. And that’s totally okay! Good food is something to celebrate and enjoy, and small changes are more sustainable in the long term. Doctors, nutritionists, dietitians (and common sense) agree: choosing better is really more of a pattern of strategically making good decisions rather than an all-or-nothing ultimatum.
Our Cinnamon Almond Butter is an ideal way to turn an ordinary pantry staple into an indulgent treat without going overboard. It’s perfectly delicious drizzled over foods like fruit, yogurt and oatmeal to turn the everyday into something extra special.
Lots of people want to decrease the amount of salt and sugar they and their families take in, but they don’t want hassle of stirring a separated nut butter. Or they know their family members would reject a peanut butter that has a drizzly texture. Maybe their kids don’t want a PB&J leaking in their lunch boxes. Some people have medical conditions or disabilities that make it difficult for them to stir a jar of nut butter, but they still want (and deserve!) better ingredients. Our Natural No-Stir Peanut Butter is perfect for all these cases and more!
And if you love our classic, 100% peanuts and 100% almonds products, have no fear—they’ve been (pardon the pun) our bread and (peanut) butter since 1898—they aren’t going anywhere.
Are you looking for better choices? Pull up a chair—you can sit with us!
