Crazy Richard’s is On A Roll!

Crazy Richard’s is excited to open a new category in the frozen section with the launch of Wholly Rollies – all natural frozen protein balls! This is a first of it’s kind frozen snack line that is ready-to-eat, gluten free and plant-based.




As consumers continue gravitating toward snacking, the National Peanut Board is excited to be part of bringing this new product to the freezer case. As a delicious, nutritious and portable snack, Wholly Rollies embody everything consumers are looking for.

– Ryan Lepicier, Senior VP, Marketing & Communications, National Peanut Board

Read the Press Release


Come visit us at the Specialty Food Association’s Winter Fancy Food Show in San Francisco – we will be debuting Wholly Rollies for the first time in conjunction with the National Peanut Board at booth #362 in the South Hall.

See the Sales Sheet


We’re on a mission to make healthy snacking simple. That’s why we created Wholly Rollies. Just a few wholesome ingredients for that homemade goodness—without the messy kitchen. Enjoyed frozen or thawed, these easy to serve snacks keep you and your kids on the move.

Learn about Crazy Richard’s