Our Story
Who We Are
At Crazy Richard’s, peanut butter is more than something you spread—it’s a little tradition, a lot of comfort, and something that brings people together. As a family-run business, we pour care into every jar and every connection we make. Our mission is to “Spread positivity to all with whom we connect and offer happiness with every bite of our great value, delicious, better-for-you foods!”
Want to meet the heart behind the brand? Read more about Kimmi → (here)
What We Stand For
We’re not just making peanut butter. We’re building something bigger.
Wholesome Ingredients → only what belongs in the jar.
Fair Price → real food should be for everyone.
Sustainability → better practices for a better planet.
People First → employees, customers, and community all matter.
Our belief: healthy families can change the world.
See how we’re putting that belief into action: Explore our Healthy Kids Happy Families project → (here)
Behind The Name
Why “Crazy Richard’s”? Because passion looks a little crazy sometimes.
The name goes back to two different Richards: one who was making natural peanut butter in Philadelphia before it was popular, and another in Ohio who was running Krema Peanut Butter (founded in 1898). When they met, they realized they shared the same idea: the best things in life don’t need a long ingredient list. That’s why our jars are packed with only what matters.
Want the full story? Read the Crazy Richard’s story → (here)
Our Guiding Principles
Go Foward in FAITH
Choose KINDESS
Act with INTEGRITY
Seek a BETTER WAY
Be the CRAZY ONES
