36 Healthiest Brands in the Grocery Store

As shoppers become more health-conscious and wary of what they throw into their carts, legacy food giants notice sales taking a nosedive. Take Kraft Heinz Company—maker of iconic household staples such as Velveeta, Philadelphia, Grey Poupon, Jell-O, Oscar Mayer, and more. The merged brand recently revealed that its fourth-quarter sales plummeted 1.1 percent in the U.S. (the company’s largest market) and 0.6 percent globally with overall sales decreasing 0.3 percent since last year.

While this is quite unfortunate news for big food, their loss of sales is paving the path for smaller, rising companies to usurp the forefront of healthy eating. In an ode to these budding stars, we’ve compiled a list of wholesome brands shaking up the grocery scene due to their use of clean ingredients, transparent labels, and implementation of sustainable and fair practices. Below, find out if any of your favorite brands are gaining traction. In fact, many of them were deemed our own go-to 50 Best Snacks for Weight Loss.

And to look, feel, and live great while getting on the path to better health, subscribe now to the new Eat This, Not That! magazine—click here!