Eat This, Not That

36 Healthiest Brands in the Grocery Store

Searching through the supermarket is overwhelming, but these food brands make it easy to pick up healthier options.


As shoppers become more health-conscious and wary of what they throw into their carts, legacy food giants notice sales taking a nosedive. Take Kraft Heinz Company—maker of iconic household staples such as Velveeta, Philadelphia, Grey Poupon, Jell-O, Oscar Mayer, and more. The merged brand recently revealed that its fourth-quarter sales plummeted 1.1 percent in the U.S. (the company’s largest market) and 0.6 percent globally with overall sales decreasing 0.3 percent since last year.

While this is quite unfortunate news for big food, their loss of sales is paving the path for smaller, rising companies to usurp the forefront of healthy eating. In an ode to these budding stars, we’ve compiled a list of wholesome brands shaking up the grocery scene due to their use of clean ingredients, transparent labels, and implementation of sustainable and fair practices. Below, find out if any of your favorite brands are gaining traction. In fact, many of them were deemed our own go-to 50 Best Snacks for Weight Loss.

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Crazy Richard’s
Crazy Richard’s makes its peanut butter with one simple ingredient: peanuts. Each nut butter is without any added sugar, oils, or additives, which is hard to come by for most grocery store peanut butters. And it’s not just the jarred crunchy and creamy varieties that won us over; the powdered peanut butter is made with just peanuts and clocks in at only 50 calories, 1.5 grams of fat (0 grams saturated fat), 0 milligrams of sodium, 3 grams of carbs (2 grams of fiber, less than 1 gram of sugar), and 6 grams of protein per 2-tablespoon serving. Scoop some powdered peanut butter into your morning smoothie or make a yummy peanut sauce for a boost of peanut butter flavor (and protein!) without the excess fat or calories.

Crazy Richard’s Natural Creamy Peanut Butter
2 Tbsp: 190 calories, 16 g fat (2.5 g saturated fat), 0 mg sodium, 7 g carbs (3 g fiber, 2 g sugar), 8 g protein

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