What’s this New Craze at Crazy Richard’s?

A few months back, we had an experience that ended up changing our company forever. It happened during a meeting with one of our biggest grocery store buyers. We were talking about her customers and what they liked about our peanut butter. We told her that the thing people seem to love the most is that we are made with a single ingredient: peanuts. Thats when her face changed and she went quiet. Turns out that she hadn’t realized that our peanut butter only has peanuts! In fact, she was even actively looking for a single ingredient peanut butter to add to the shelves! So that got us thinking… If one of our biggest buyers didn’t know we were just peanuts, then how many others don’t know? Probably a lot! That was when we knew it was time for a change.
So we have some VERY exciting news! Crazy Richard’s is coming out with a whole new look, which includes new fancy labels. Check them out below! Now there is no mistaking it. We are the peanut butter made with only one ingredient: 100% peanuts. These are the labels you will expect to see in your grocery store in the very near future. Make sure you get a nice, long look at them, so you can find us!

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Guess what else?! You may have already noticed, but we changed our website as well! What do you think? Let us know in the comments!
But wait, that is not all! We have a few completely new products: single serving packets of creamy peanut butter, Pure PB (our peanut powder), and Pure PB Plus (our performance peanut powder). These packets are so convenient. You can take them to the gym, on a plane, or if you get hungry while running errands without the mess of stirring a jar or using a spoon. The possibilities are endless!
You can see that the left half of the picture below contains all of our Natural Line products, while the right half of the picture contains our Performance Line products. The Natural Line products (powder and peanut butter) have one ingredient, which is you guessed it! Peanuts! The Performance Line products (powder and peanut butter) build off of our Natural Line base by combining peanuts with our Burst Blend: a natural mix of B-Vitamins, decaffeinated green tea extract, and astaxanthin, a natural antioxidant that helps support joints and muscle recovery (but more on that later!).
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What do you think? Pretty cool, huh? But here’s the big question that I’m sure you’re all wondering: did my favorite peanut butter in the whole wide world go and change their recipe? Nope, no need to fear! Crazy Richard’s Peanut Butter is the same clean single ingredient product that you’ve come to know, and we wouldn’t dream of changing it. So rest assured! We’re the Natural Peanut Butter Without the Clutter. Always have been. Always will be!
Cut the clutter with #clutterfreepb
Alayna 🙂