Press Release : Wholly Rollies in National Distribution!







From:   CRAZY RICHARD’S                                                               FOR IMMEDIATE RELEASE




Award Winning Frozen Peanut Butter Protein Balls Launched in 6000 retail locations.


COLUMBUS, OHIO (2020) – Crazy Richard’s® new frozen snack line, Wholly Rollies™ is being sold at approximately 6000 retail locations nationwide including Walmart, Kroger and Kroger owned chains nationwide and are available now.

“We are thrilled that a small company from Ohio could dream big and have support from companies like Walmart and Kroger,” said Owner Kimmi Wernli. “We have truly felt the support from the big retailers who understand how hard it is to create and launch a new product without the unlimited marketing funds. We have worked hard for every milestone and I am very proud of our small team at Crazy Richard’s.”

Crazy Richard’s Wholly Rollies can be found in the freezer aisle. These peanut butter protein balls are a natural extension of the popular Crazy Richard’s Creamy Peanut Butter that was ranked by the Today Show as number 1 peanut butter from Nutritionists and Chefs.

Wholly Rollies will be sold in packages of ten, in three delicious flavors, made with only five or six ingredients:

  • PB & CACAO – Peanut Butter, Oats, Dates, Cacao Nibs, Unsweetened

Toasted Coconut

  • PB & STRAWBERRY – Peanut Butter, Oats, Dates, Freeze-Dried

Strawberries, Unsweetened Toasted Coconut

  • CINNAMON OATMEAL – Peanut Butter, Oats, Dates, Golden Raisins,

Flax, Organic Cinnamon


Wholly Rollies won the prestigious Nexty Award from New Hope Network for Best New Frozen Product in 2019.


About Crazy Richard’s. Crazy Richard’s is more than a peanut butter company. We care! We care about having wholesome ingredients, the environment, using sustainable practices, our employees and our customers. Our purpose is to provide affordable and accessible premium products and to continually give and serve those in need through our Healthy Kids Happy Future project. By being honest in our ingredient lists, having fair pricing & being transparent in our marketing – we want to help make life a little less crazy.


Crazy Richard’s is sold online at and in major grocery store chains across the U.S. including Kroger Banners, Walmart, Meijer, Publix, Whole Foods, Giant, Safeway and Giant Eagle.


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EDITOR’S NOTE: For more information about Crazy Richard’s and to arrange to speak with Kimmi Wernli, please contact Lisa Cashman, Director of Marketing at 614-889-4824 or email at [email protected]