Food Ingredients 1st features Wholly Rollies

Plant-based revolution broadens horizons for nut-based snacking

“As consumers are using food to explore new sensory experiences, the use of nuts to provide variation in texture is gaining traction. According to Innova Market Insights, 45 percent of US and UK consumers are influenced by texture when buying food and drinks, while 68 percent say that textures contribute to a more appealing food and beverage experience.Ryan Lepicier, Senior Vice President & CMO of the National Peanut Board, highlights that peanuts are showing up abundantly in new product launches that tap into the snacking and convenience trends. “Crazy Richard’s, a natural peanut butter brand, has a new product in the freezer case. Their Wholly Rollies are all-natural, frozen peanut butter protein balls in three flavors. Each with a clean label with only five or six ingredients.” The product recently won the Best New Frozen Product NEXTY Award at the Natural Products Expo East.”

Read full article by Benjamin Ferrer HERE