Crazy Richard’s is excited to open a new category in the frozen section with the launch of Wholly Rollies – all natural frozen protein balls! This is a first of it’s kind frozen snack line that is ready-to-eat, gluten free and plant-based.


“As consumers continue gravitating toward snacking, the National Peanut Board is excited
to be part of bringing this new product to the freezer case. As a delicious, nutritious and portable snack, Wholly Rollies embody everything consumers are looking for.”  — Ryan Lepicier, Senior VP, Marketing & Communications, National Peanut Board


We’re on a mission to make healthy snacking simple. That’s why we created Wholly Rollies. Just a few wholesome ingredients for that homemade goodness—without the messy kitchen. Enjoyed frozen or thawed, these easy to serve snacks keep you and your kids on the move.


Wholly Rollies will be available to purchase right here on crazyrichards.com next week and hopefully Wholly Rollies will be rolling out to a store near you soon!! In the meantime, go ahead and spread the good news with your friends and family – and join the whole conversation online with a chance to win a few packages for yourself over @crazyrichardspb.

Fun Note! Come visit us at the Natural Products Expo West in Los Angeles – we will be officially launching Wholly Rollies for the first time in conjunction with the National Peanut Board at booth #N1800 in the North Hall.


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