You Asked, We Listened!
Sometimes we get questions about our peanut butter like “Do I need to keep it in the fridge?” “Why is there oil at the top?” “Is it supposed to be so…runny?” Often, when we answer a question, the response is “Thanks for the information, maybe you should put that on the label so people will know!”
That’s a great idea! We love it that our customers are so passionate about our products and want to pave the way for other people to have a great Crazy Richard’s experience. Here’s how we’ve incorporated answers to your question into our labels.
1. Why is there oil at the top of the jar?
The oil comes from the peanuts! Grinding peanuts up into peanut butter releases the oil stored in the cells, and the smoother the peanut butter the more oil is released. At first, it’s evenly distributed among the peanut solids, but over time, since there aren’t other ingredients added to the peanut butter to make it stable and firm, the solids fall out of suspension and the oil floats to the top. It’s perfectly natural—when you’re ready to eat, just mix it all back up again!
2. Where are your peanuts from?
We’re proud to support American farms and farmers! Our peanut butter is made in the USA exclusively from peanuts that were grown in the Southern US. (By the way, did you know that of all the peanuts grown in the world, over HALF of them came from Georgia?)
3. Where can I find more information?
We’ve added a QR code that links right to the product page on our website. There you’ll find nutrition information, FAQs, recipes, and more!
4. Do I need to refrigerate the peanut butter? Why is it so runny?
You can if you want to! Peanut butter lasts for a long time on the pantry shelf. 100% peanut butter, with no other ingredients is naturally somewhat runny. It’s perfect for drizzling as a topping or adding to your favorite smoothie! But if you prefer a thicker pb, storing it in the fridge after you’ve mixed it up will make it more solid and slow down the separation process. Just know that it sometimes takes up to a week to get completely firm. See our stirring tips page for more stirring suggestions!
5. Wait, the Nutrition Facts label looks different…did you change your peanut butter?
Nope! It’s still the same recipe it’s been since we started in 1898: 100% fresh-roasted peanuts, ground ultra smooth, then sealed into a jar and sent off to your local store!
But you’re right, some of the numbers on the label have changed, specifically calories, saturated fats, and total carbohydrates. The changes boil down to changing to a different rounding method to calculate fractions, one that defaults to rounding up to the next increment instead of rounding down, even if the smaller number is closest. For more information on changes to our labels and how nutrition facts labels are created, see this article from Registered Dietitian Nutritionist Mary Ellen Phipps.
